natalia dinsmore

I help founders and marketers turn content into strategic assets.

Feb 23, 2025

The power of a side hustle that brings you joy

Kelly is a lot more than a marketing writer. She’s been running podcasts as a side hustle for years. And her story is a perfect reminder that a lot of the marketing success stories we seek in our full-time jobs can be found in getting our own content out there.

natalia dinsmore

Nov 15, 2024

A seed-stage case study: How Oneleet is proving itself fast

Bryan used to be a hacker. He spent the past 10+ years helping companies become more secure. Now, he's building Oneleet. #2 on the Ahrefs list of top trending tech startups, $555K in revenue last month, and freshly launched on YC...Oneleet is having a moment and everyone should know about it.

natalia dinsmore

Oct 31, 2024

Storytelling @ Aleph: A case study

Erica knew that she didn't want to follow the same tired content playbook. So she took her 15-year background as a BBC reporter to do something different as she came in to build Aleph's in-house marketing and media team.

natalia dinsmore

Oct 23, 2024